Comments on: User Experience Design for Brands on the Web – So What? http://www.userglue.com/blog/2008/05/22/user-experience-design-for-brands-on-the-web-so-what/ Making User Experience Stick Sat, 20 Mar 2010 22:25:48 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Cat Turner http://www.userglue.com/blog/2008/05/22/user-experience-design-for-brands-on-the-web-so-what/comment-page-1/#comment-168 Cat Turner Fri, 13 Jun 2008 21:40:51 +0000 http://www.userglue.com/blog/?p=51#comment-168 I have to agree - sadly - that most sites out there fail the "so what?" test. (Except for porn sites. But never mind them.) [You'll understand, then, why I'm excited to be tackling an initiative this year to refine page designs and site architecture based upon - gasp! - site analytics, interpreted within the context of business needs.] To me, it's a step closer towards entering (or starting) that loop you mention. Smart companies should understand that testing, user interviews, analytics analysis, all of this stuff can help them make their (staggering) investments in online properties actually start to pay off. And the companies that don't figure out how important it is to answer that 'So What?' question... I don't think they'll be around in 2010. Ask Blockbuster how fast a seemingly-solid business model can dissolve. I have to agree – sadly – that most sites out there fail the “so what?” test. (Except for porn sites. But never mind them.)

[You'll understand, then, why I'm excited to be tackling an initiative this year to refine page designs and site architecture based upon - gasp! - site analytics, interpreted within the context of business needs.]

To me, it’s a step closer towards entering (or starting) that loop you mention. Smart companies should understand that testing, user interviews, analytics analysis, all of this stuff can help them make their (staggering) investments in online properties actually start to pay off.

And the companies that don’t figure out how important it is to answer that ‘So What?’ question… I don’t think they’ll be around in 2010. Ask Blockbuster how fast a seemingly-solid business model can dissolve.

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