2009 – My Year in Review

(Alternate title: “2009: A Year in Russview”. And yes, feel free to insert your favorite groaning noise here.)

I don’t have a “Top 10″ list or any sort of “10 Best”-something list.

I didn’t count those things this year, I didn’t put so much focus on the rest of the world in that sort of fashion, and if I’m lucky, I won’t forget the important things that I got to be a part of this year.  I could, however, probably sift through a ton of photos and find the Top 10 of my family, if I tried–but even that would be a challenge.

So, instead, and at the risk of coming across egotistical (which is not my intention), I’m going to review all of the stuff that I did this year that had some sort of an impact on my life.

This one’s for me.

• In January, I started work as Director of Experience Planning for Draftfcb in Chicago. I started building a practice around user experience, information architecture, strategic design and planning and frankly, I busted my ass for the better parts of 2009. That’s not a complaint–I knew it going in, and in many ways, the crazy parts were every bit what I expected (and more) and the great parts where just the same–and more. The investment in the relationship has been a lot like that of a marriage; I love the work I get to do, I’m fortunate to be able to spend my time with so many other talented people. When it works, all of that is that much better. When it doesn’t, I look to the lessons, ask for advice and input and hope to not repeat the mistakes. I’ve got one of the best bosses I’ve ever had and he challenges my thinking, makes me want to get better at shifting my view and solving from a different angle. I was lucky to grow my own practice this year; sharing the madness helps bring some clarity, but it also helps me learn a lot more about myself. I’m pretty grateful, again, to get to work with some wickedly talented folks.
• In February, I attended Interaction09 in Vancouver, and kicked-off the inaugural “Bromantic Dinner” with Jared Spool, Todd Zaki Warfel, Will Evans and Mario Bourque. It was legendary and I was appreciative–if not in awe–of the great company and great friends that had been so helpful to me along the way while we were wrapping up the book. I also tried oysters, and really don’t think I need to do that again. I was also lucky enough to sign-up a few speakers for the IDEA Conference later in the year. I’m hopeful that some of the side/back discussions can get resolved in 2010; so many folks with the same interests at heart and on the same page, it seems like things should align…
• Throughout most of January and the first half of February, I was also scrambling to wrap up a little project I like to call “A Project Guide to UX Design” (or A Project Guide to UX Design: For user experience designers in the field or in the making). This probably would never have happened without the help of Steve Baty. Why? Because he’s in Australia and could read chapters while we slept and give us timely feedback when we woke up. Think about Australia when you write your book! Writing a book was… well, it would have been a lot easier without a baby/toddler who ended up having some pretty serious allergies to dairy products–and the doctors didn’t figure it out, we did, after an insane battery of tests that caused me to miss a few events. Beyond that, it was an awesome experience, even after chopping out pages upon pages of copy, because…
• In March, I attended–and spoke at–my very first SXSW with Sir David of Armano in what was called a “Core Conversation” on the topic of “Friendship is Dead”. Look, David was the star of that show; I just started the idea (which was initially slated for myself, David Armano, Bill DeRouchey and Matthew Milan) and his name brought us the room full of people to listen to what we had to say. I don’t have any real misinterpretation about my own draw, but I certainly saw a few familiar faces in the chairs and I’ve spent more than a little bit of time exploring our online relationships. I’d say I held my own, at least until we got to…
• Cogaoke was crazy at SXSW. It was a karaoke contest and with a little (a lot, really) of frantic entering in of CAPTCHA to vote for yours truly, I got to take the very large stage in the very packed venue and sing some Hootie & the Blowfish. Wow, was I ever mediocre, but wow, was it ever fun!
• A Project Guide to UX Design also launched while I was at SXSW. I’ve got a lot of mixed feelings about how I feel we were handled as authors, especially as authors of what appears to be a fairly successful book. You might not know this, but authors do the lion’s share of the marketing–at least from my perspective. Publishers have the talent to recognize ideas and/or talent that’ll sell enough books to make a profit and they have the reach through distribution channels to help that along. For the most part, it was a lonely endeavor once we sent off the last pages and after we received our copies. Sure, there was a little hoopla and some marketing push here and there, but when you don’t know what to expect and you’ve been working closely with an editorial team for months and suddenly there’s nothing… Well, it’s a mix of emotions.
• Also in February–and I can talk about this finally–Todd Zaki Warfel and I put together a book proposal and submitted it to a couple of publishers. One publisher was very excited and spent a fair amount of time at SXSW talking to me about it, sent along a few emails about their excitement since they hadn’t published the previous book (they were interested, but the timing came in as the deal was being finalized with Peachpit) and then disappeared in a cloud of “other stuff happening”. That’s okay; it’s how it works, and I’m not bitter about it–it is what it is. Mostly, however, this proposal didn’t get any real traction until much later in the year. After SXSW was (hung)over, next up was…
• The IA Summit in beautiful Memphis, Tennessee. I was nearly a zombie after the run at SXSW the previous week, and I recall spending the afternoon in my room at The Peabody on a client call, but feeling elated that I was in one of my favorite cities in the country. The next day, my wife arrived and she got to meet everyone, hang out away from the kids and I got to be on the “Evolve or Die” panel with Gene Smith, Josh Porter & Christina Wodtke as well as give a solo presentation called “Heuristic Evaluation for the Pitch Process”. March was a blurrrrrrrr of epic proportions thanks to all of the traveling back and forth and presentationing.
• Right after the IA Summit, I got together with Todd Zaki Warfel, Fred Beecher and Will Evans to hash-out an idea that we’re going to be discussing in 2010 titled, “The Right Way to Wireframe”. I think it’s important that we put our money where our mouths are and decided to ask these fellas to step up and show our process and samples of our work and share it with the world. Fortunately, they bought off on the idea and we had a pretty nice proposal put together for a couple of conferences that has been very well received–far better than our expectations (except for CHI, which, well, whatever).
• April found Carolyn and I presenting at the Voices That Matter Conference in San Francisco. It was great to share the same space with so many other bright minds and great speakers–and frankly, intimidating to some degree, but getting to spend time hanging out with Steve Portigal, Christina Wodtke, Robert Hoekman, Jr. and a lot of the really great people at Peachpit / New Riders. Gotta be honest here: we didn’t do so hot. I like to blame it on presenting on the last day AND after Jared Spool and a flat room, but I don’t think we–or at least I–projected the energy we needed in the room. The reviews were far from great, and I took a few things away from the experience. But it was also odd, because just a few days later…
• Carolyn and I presented at the Chicago Interactive Meetup on the exact same topic and we really held the room and got really high overall remarks. Each audience is different, the energy of the speakers is different, home turf advantage, etc. Who knows? But we did a lot better and restored a bit of confidence that I was needing at this point in time.
• May came along and I had to miss the Web Strategy Summit put on by the brilliant minds at nForm. Everyone at nForm is top-notch and world-class (if not thought leaders, right? No, really…) and they completely understood when I had to back-out so we could get Avery in for some more tests to try and figure out why she wasn’t sleeping right, was fussy, stuffy, and an all around mess. I hated missing this conference and it was one of the biggest letdowns of 2009 for me. I’m hopeful that now that Miss Avery seems to be sleeping and on the right track, I’ll have another opportunity this year.
• Chicago’s UX Book Club also happened in May, featuring “A Project Guide to UX Design”. It was nice to meet somewhere that I could walk to from work, and also informally interview Abby Covert, who would be an addition to my “team” at Draftfcb. The whole event was great, and Chicago’s lucky to have Gabby Hon putting things together for us! My pal Steve Baty had started this UX Book Club thing at the tail end of 2008, and it’s done wonders for authors–I’ve attended a variety of meetings from Toronto to Minneapolis to Edmonton via Skype, and it was pretty great to be a part of. 2009 is starting off with more of these events, and it’s always a blast to get to engage with people who have an interest in the book!
• Somewhere along the way, Carolyn and I did a podcast interview with Peachpit which was a lot of fun for us, and helped get us some exposure for the book. The book also started getting positive reviews on Amazon and started making its way on a bunch of lists of books UX / IA / Designer-y types should own. It was fairly euphoric, when I wasn’t busy waiting for a horrible review to arrive and crush my already-fragile insecurities.
• June and July were just busy. Busy beyond belief. At work and on the planning front for the IDEA Conference. The IDEA team was busy wrapping up logistics, lining up speakers, planning a program, launching a website, getting registrations, making mistakes, recovering and generally propping each other up and making me realize what a great team I’d put together.
• At the end of July, I was able to bring my first employee on board. Just in time to take a much-needed vacation. Whew.
• At the end of July, I also flew out to Philadelphia during my vacation and went to the Philadelphia UX Book Club put on by Roz Duffy (@stellargirl) and hosted at the awesome offices of Happy Cog. Afterward, we had some local drinks with a bunch of folks (and I got to meet the Cavaluccis!) and then had dinner at El Vez with Kevin Hoffman, Angela Coulter, Mick & Jen Carvin, Roz…and maybe another person snuck in there that I forget? (sorry) If you’re ever in Philly, go there, and get the surf & turf tacos! Then, my pal Livia Labate picked me up and I stayed at her place and finally got to me the awesome Amelia Pousson. I got to visit the really cool Comcast Center the next day when I trailed Livia to work – that place is awesome. Finally, on the way out of town, Liv and I got to eat some true Philly Cheese Steaks (and I bagged a handful to bring home with me).
• August brought us the Agile Conference in Chicago, where Todd Zaki Warfel, Joe Sokohl, Jonathan “Yoni” Knoll and I did some pretty fun and well-received workshops on User Experience. In 3 days, we delivered our asses off. It was unreal what we pulled-off and that we were able to raise so much money for a non-profit in such a short period of time (basically, just during the closing keynote dinner). To summarize: We Ship.
• August also brought ad:tech to Chicago. It was interesting to see where ad agencies sit from the UX perspective, but also from Social Media and Mobile. Personally, I submitted 5 proposals to ad:tech in Chicago and I think a couple/few to New York, but I never heard back–not so much as a “sorry, but you were not selected” email. Instead, I emailed them and received a “we’re too busy to email everyone, but if you don’t hear from us in X days, you weren’t selected” email. Hey, it is what it is, and these are my thoughts and I’m not disparaging them nor the event, but now I have expectations moving forward, at least.
• And then something crazy happened. I went to Zappos to talk to their UX team. Brian Kalma invited me out and I got to spend about 90 minutes talking and listening to them and then I got a tour of the facilities. Visit the place yourself and take the tour and I promise you that you’ll be sold. It’s a pretty awesome place and it’s nearly impossible to NOT think about what it would be like to work with/for them, no matter how happy you are.
• Mid-September brought about the IDEA Conference. From everything I can tell, the numbers hovered around 250 attendees, the same as in 2008, but we added significantly more sponsors and managed to keep our registration the same while cutting out a few expenses. I’m a harsh critic of myself and I was fairly depressed after the event, even in light of the mostly positive feedback that we received. The conference, however, was pretty good. I think most people enjoyed it, enjoyed Toronto and left feeling pretty inspired. Matthew Milan saved my ass and stepped in as a last-minute speaker replacement and then rocked the damn house with his “Innovation Parkour” talk. Guys like Matthew make you realize how lucky you are to have great friends. But, the event wasn’t perfect, and the mistakes that were made were mine to own. There was stress and strain (and a pinched nerve to combat with that kept making my arm go numb throughout most of the summer and fall–thanks, body, for getting old on me) and I didn’t perform as well as I should have to a few folks, in particular Jeff Parks, and I’m sorry that happened and I own the mistake. At the same time, people like Yoni, Abby Covert, Brad Simpson, Mario Bourque, Denise Phillipsen, Andrew Hinton, Will Evans, Melissa Weaver and a host of others really stepped-up and helped prop me up to keep things moving along with only a few hitches. Overall, IDEA09 was a pretty big success and appears to have been the best by the numbers.
• Right after IDEA, Yoni and I worked up a few samples for how to tackle the Repeat Email Address issue. It was wild to work on something like this together–sketching ideas in IM and code and throwing them live for people from mailing lists, twitter, etc. to comment on and give us inspiration to do more. It’s great to now be able to implement some of these myself and to see them from others starting to filter out in the world. We’d love to tackle more issues like this–if you’ve got one, bring it! It’s much better than pontificating about it message after message on a mailing list, after all!
• Somewhere along the way, October snuck up on us and I became president of the Information Architecture Institute. I also started speaking to many of the founders and previous board members and I’ve learned more than I could have ever hoped about our history. The board has a great set of directors, but always a shortage of time and bandwidth.  It’s interesting to me that a lot of people don’t realize that the board of directors is entirely volunteer–anything we’re able to do for the IA Institute is on our own time, after our work and personal time (or in some cases, in place of). I used to think that the board was rather cliquey when I wasn’t on it, and now I realize that we, as board members, are so infrequently able to be together in-person, that we do our best to capitalize it and catch-up talk to and see as many people as possible. What I can assure you is that we’re all approachable and we all look forward to hearing from you. Please don’t hesitate to reach out to any of the board members, and please don’t hesitate to volunteer. Please.
• I was also fortunate enough to get to work with Leah Buley and Todd Zaki Warfel to curate the Research track of content for the 2010 IA Summit. I can safely say that we’ve got some great speakers lined up and what looks to be a great program overall.
• Out of the blue, I got a note from SXSW asking me to curate a workshop for them on Information Architecture. Yoni, of course, tells me that since I’m president of the IAI and have written a book, I could pretty much be a monkey and they’d choose me for such a task. Monkey or not, it was still pretty damn flattering. I chose 3 1-hour sessions that will be on taking place on Saturday, March 13th, 2009, and I’m pretty excited about that, too!
• November and December brought about the announcements of a few conferences for 2010, so I’ll be happily speaking at some of the primary User Experience conferences in the first quarter of next year. More on that later (different blog post).
• Unfortunately, I had to decline speaking at UPA (Usability Professionals Association) in Munich in May of 2010. It really stung to turn down the opportunity, but it’s difficult to, as a speaker / presenter, also pay for the conference on top of the airfare and hotel, which is all on top of the time that is invested for preparation. Side bar: I think that a lot of folks think that presenters (or at least, me, in this selfish case) have an easy task. For me, I generally put in around 1 hour per slide and I try to do about 1 slide per minute, depending upon the talk, etc. This is generally my time, above and beyond the day job and above and beyond the family / personal / volunteer time. Woe is me, right? That’s not what I’m trying to say–I bring this upon myself and I really, really enjoy how lucky and fortunate I am to be able to put ideas out there into the community. And it’s work–hard work. But it’s good work, if you can get it, and you can, if you put your mind to it, start to change the world through design.
• December winds down 2009, but winds up starting the big giant ball rolling that is the IDEA Conference for next year. Getting together a pretty kick-ass team, if I do say so myself.
• Throughout the entire year, I struggled to maintain a balance of work and personal time. It was challenging, but I do my best to sacrifice sleep over family time; there’s an abundance of caffeine at my disposal, but face to face time with my kids is something I’d never be able to get back, so it wasn’t an infrequent case that my office light burned late into the night and my eyes had bags under them, but it was worth it, and it is worth it every night at dinner time when we talk about the day, what we learned at school and explore the learnings of an almost-two-year-old. I’m hopeful to continue the trend for 2010 and to even amp it up a bit. I mean, by now, I should be used to this stuff, right?
• Also throughout September, October, November and December, Todd and I continued to work through our book proposal. We’ve been through multiple reviews by other professionals and have revised our proposal to the point where it actually kind of has a gleam to it. Now, we’re negotiating the contracts, but I dare say we’re so close to wrapping it up that we’ll be officially Writing A Book(tm) for Morgan Kaufmann in 2010. It’s going to be 4 glorious colors and on the topic of Research Methods. I think you’re going to like it, lots, and I say that knowing that Todd’s book, “Prototyping: A Practitioner’s Guide” is nothing short of amazing. I also say this because over the past year of working together from–from proposals to workshops to insane meals with top notch wines (trust me: trust Todd with your wine selections!) to contract negotiations, we find ourselves on the same page, easy to negotiate/argue with and still maintain civility and friendship. It should make for some solid book writing and new workshops and I’d say we’re pretty excited for 2010.

Wow.

That took a long time to write and is officially longer than at least a couple of chapters in “A Project Guide to UX Design”. And I’m sure I left things off and forgot to mention some people (and I’m sorry if you feel missed here!). It’s been a whirlwind and I think I’m sufficiently steeled and ready for 2010. I’m nervous and excited and it’s a big year all around.

Let’s do this.

IDEA09 Debts of Gratitude

I’m woefully behind on this, but it’s no less important that the people who propped-up the IDEA Conference experience get recognized.

Certainly, as chair of the 2009 IDEA Conference, there’s a bit of a light shone directly on me, but the reality is that there’s no way on earth that any conference could–or should, at least–be pulled off by a single person.

Without much more preamble, these fine folks let me lead and chose to follow–often challenging and questioning steps along the way, but always supporting the event and the community it is intended for.

I’m humbled to have been so fortunate to get to work with each of them.  Please take note of these fine individuals–and even if you didn’t get to attend IDEA, send them some love for the effort they chose to invest.

Jonathan Knoll
Affectionately known as Yoni throughout this little UX community of ours, he pulled all kinds of magic helping to integrate this pathetic little membership system knows as “Memberclicks” (and that’s in its politest form) into the IDEA website. But that’s not all–he also built the whole site from code line 0, with a ridiculous amount of speed, finesse and dedication.

As a community, we’re beyond lucky to have such a dedicated resource.  You don’t have to take my word for it–ask the IxDA, ASIS and just about anyone else with an idea or a need for assistance.  Thanks, Yoni. Thanks for all the help with IDEA, and thanks for being a friend.

Brad Simpson
Speaking of friends, from work to book-writing projects (Brad did my portion of the design prep for “A Project Guide to UX Design” and may be engaged again…) to the IDEA Conference, Brad has been there. When I first started working Brad a few years ago, I don’t think we liked each other very much.  Somewhere around 6 months in to the mix, we figured something out and there’s probably not a visual designer I’ve enjoyed working with more who has also had a great impact on my own work. He’s not “just a designer”; he’s thinker and wants to know the strategy and the story and then turns it all into something breathtaking.

Michael Leis
The man has a great ‘fro and a great ability to keep the ball rolling. Michael led the charge with sponsorships and marketing, and essentially became our primary copywriter.  We had more than double the amount of sponsorships from a dollars perspective and quite a few more than double from a numbers perspective based upon the previous year’s IDEA conference.  This was a huge success and we couldn’t have come close to touching it without Michael’s guidance, leadership and occasional “caw” noises.

Abby Covert
Abby’s a success story of the IAI’s Mentoring Program.  We began the program perhaps a year ago and when I had the opportunity to hire someone, I pinged her and was lucky enough to do so at just the right time in her life. Beyond that, she was a fantastic asset to our IDEA team, helping to keep things coordinated, picking up tasks along the way that needed an owner, and frankly, just helping to save me from a pile of daunting tasks.  And if you think this is all just me being kind to her, ask around. And look and see who’s the Producer for the IA Summit in 2010.  Abby’s great–and you’re going to see a lot more of her.

Will Evans
In 2008, Will took a couple of pot shots at the IDEA Conference.  In 2009, I called him on it. He manned-up and became part of the solution.  Will was great for helping us IA the IDEA website and in helping me gut-check my feelings on some of my speaker selections. Sure, he can’t manage a passport, but he was a huge asset to IDEA and a welcome addition to the Information Architecture Institute’s board of directors.

Mario Bourque
Our man on the ground in Toronto, Mario helped us find our hotel, checked out the MaRS space for us, and kept things moving on so many different levels. The man is the king of the set-up and tear-down, managing all things on the ground and had a perfect address for us to ship everything to. Sure, that seems odd, but let me tell you what a pain it would have been without that, and without his willingness to be the packhorse and keep all things together for us locally.  Glad to have Mario as a friend and as a key part of IDEA.

Denise Phillipsen
Denise jumped in and helped us in creating some great interview questions for our speakers and manned our table at the conference like a champ.  From time to time, we even saw her acting as nanny!

Dennis Schleicher
Thanks to Dennis and UX Sears, we had a last minute sponsor that has a great interest in supporting the UX Community! Not only should you want to work with Dennis and have him put you through thinking exercises, but you also want to have Dennis on your side to do recon and support.  Dennis was, and is, awesome, and it was great to have him as a part of the conference–and to see him on stage with Matthew Milan during “Innovation Parkour”.

Austin Govella
Austin was behind the scenes humor and coordination, also helping with our speaker interview questions.  He seemed to pop up like a paintball assassin–spraying us with wisdom and humor and then disappearing back into the mist.  Probably working on some Pimpformation Architect stuff…

Greg Corrin
Greg worked with me to create interview question for our speakers, and these ended up getting published on Boxes & Arrows.  He did some great research and helped us to put some intelligent questions in front of the speakers.

Todd Zaki Warfel
Todd was instrumental in helping us locate some key speakers and helped in keeping me sane around some of my ideas for speakers. He was a great asset behind the scenes.  A guy like Todd knows conferences (he’s doing a lot of great work for Interaction 10) and has created enough workshops to be a great adviser.

Cindy Chastain
Cindy and I played tag for weeks, if not months, trying to work out some great storytelling speakers. Unfortunately, timing never seemed quite right or there were too many hurdles in the way that prevented us from ever landing one of her connections–but her willingness to help and the value of her connections were invaluable to me.

Melissa Weaver
Oh, Melissa. So often overlooked behind the scenes of the IAI and IDEA Conferences. Nearly anyone who has ever touched anything IAI-related knows of Melissa, but they don’t know how much she manages behind the scenes, and I doubt we’d be able to pull much off successfully without her.

Noreen Whysel
Noreen, like Melissa, is always doing something behind the scenes to keep things moving along smoothly. From timely updates to the IA Institute website to gentle reminders of things that need to get done (and that most likely would have been overlooked). The IA Institute and IDEA are lucky to have Noreen & Melissa!

The Information Architecture Institute Board of Directors
Everyone on the board was continually supportive and seemed to be pretty impressed with the event as I was giving status reports–none of this is or was easy, folks, and they were always positive, even in light of the downturn economy.  Andrew Hinton stepped-up and worked the IAI table at the conference and everyone was always willing to lend a hand. Great group of people to be associated with, for certain. Christian Crumlish & Livia Labate stepped-up and helped to make sure the payments were in place for the swag and the space and a/v that we needed, and they did so very timely.

The USB Party Crowd
At the very last minute, Livia Labate came through with the USB drives that we needed from Comcast Interactive as a sponsor, which helped us keep the conference affordably green.  Unfortunately, that didn’t give us tons of time to get everything together, so on Sunday evening before the conference, there were whole bunch of people smashed into my hotel room creating an assembly line production that mass-copied files on to 250 USB drives, capped them and placed them back into their handy little boxes.

In about an hour.

Amazing what you can do when you get that many IAs/UXers in a room at the same time and everyone just wants to help achieve a goal (and part of that goal, I might add, was to “get back to drinking”, but any motivation was good motivation!). Hopefully I won’t forget anyone, and those people, in no particular order were:

Gabby Hon
Joan Vermette
Andrew Hinton
Jen Bohmbach
Yoni
Mick Carvin
Jenn Carvin
Christina Wodtke
Livia Labate
Erin Malone
Gene Smith
Chris Palle
Abby Covert
Michael Leis

I’d be remiss if I didn’t make mention of Jorge Arango who politely provided encouragement during some down times of the conference–Jorge was the chair for 2008’s very successful conference in Chicago, and much of what I learned for 2009 came from working with him.

Of course, I’m certain I missed someone–I’m not trying to overlook the speakers nor the sponsors in this post; this post is about the people who put in so much effort and personal time to help our community, the IDEA Conference and the Information Architecture Institute.

And I’m truly grateful.

*I’m really hoping I didn’t miss anyone, and I’m truly sorry if I did. Please email, IM or send me a DM if I inadvertently left you, or someone else, off the list.

Peachpit Interview Transcript – A Project Guide to UX Design with Russ Unger

Peachpit did a podcast interview with Carolyn Chandler and myself a couple of weeks ago, and I was fortunate enough to be able to transcribe my parts it. Below are my answers to the questions that were asked of us.

You can also listen to this online, or download a copy of the interview from Peachpit Author Talk.

What is user experience design?
In the book we define it broadly as “The creation and synchronization of the elements that affect users’ experience with a particular company (or product), with the intent of influencing their perceptions and behavior”.

That’s true–but I think that most people today tend to focus on the more digital aspects of user experience design; websites, software applications. But really, it gets down to considering all the pieces of the whole. That includes business goals and objectives, user expectations, desires and needs–oh, and what can be done within technical, time and budget constraints. All of this wrapped in the context in which the users would be interacting with it.

That’s not to say that we’re making trade-offs, per se, but that there’s rarely an environment without some degree of friction that presents you from doing what you’d do in a “perfect world”. It’s not just boxes and arrows, mind you. There’s a lot of thinking in the work that user experience designers do.

It’s almost never a perfect situation, but then again, that’s what makes it interesting!

What are some of the problems that arise when considering UX design? What challenges might other team members present?
The biggest problem that I see is when aspects of UX design aren’t considered necessary. In many cases, clients want an “expert on user experience design” to make all the decisions for them, and when they don’t agree with the proposed solutions, they sometimes may strongly suggest that a design behave a certain way–against the advice of the UX Designer. Good UX Designers know what opinions are like, so they’ll recommend that designs should be tested with users–and that step may get overlooked, resulting in a design that is either ill- or uninformed.

As far as other team members, the most frequent challenge that I’ve seen and hear of is lack of collaboration. User experience design doesn’t end when a designer is handed a wireframe, a developer is handed a functional spec and design files–it evolves. User experience designers know this, and they need to be engaged throughout the rest of the phases of the project–we’re flexible and we’re working toward the best end result, not laying down the law in document format. Collaboration helps us improve the experience and presents opportunities for us all to continue to learn from each other.

Who do you think really “gets” user experience design? Who is doing it right?
At the risk of seeming like a fanboy, I’d say that Jesse James Garret and Jared Spool really “get it”. I’ve been fortunate enough to speak to both of them over the course of the past year or so, and if nothing else, they really help me understand how far I have to go.

Jesse and Jared both have spent a lot of time observing and sharing information outward–if not pushing it to us–to pay attention beyond what’s directly in front of us. If you’ve been fortunate enough to see presentations from either of them, not only will it blow your mind, but you’ll find your way of approaching problems a bit different. Jesse and Adaptive Path have put together some pretty fantastic, well-thought and forward-thinking prototypes of web browsers and medical products and Jared has shared the findings of years of research to help us understand “real” behaviors, and the real value of research in the user experience design process.

For good measure, I have to throw in Stephen Anderson, who has given some pretty fantastic presentations around the influence and persuasion of design. He’s also a speaker at the IDEA Conference in Toronto in September this year.

You know who else? Dr. Temple Grandin. She’s written a few books that deal with her experience with Autism, but also how she puts into practice her visual thinking in order to be able to “test run” anything she’s designed. She has a great ability to put empathy into practice, and that’s something user experience designers should all strive to emulate.

Finally, Paul Arden, author of “It’s Not How Good You Are, It’s How Good You Want To Be“–it’s a quick and easy read and has so many tenants that are so simple and that just sort of smack you upside the head.

What is one of the most common errors people make when designing for user experience?
There are a couple of things here–for me, when I first started out, I spent a lot more time opening a tool and getting started and then revising the heck out of the product. Now, I’m notorious for walking around with pencils and paper–I sketch everything, several times, prior to even opening up a digital tool and getting to work. And, even then, I find that I make enhancements from my sketching when I’m transferring to digital.

I also think that we tend to forget that our work isn’t about US, but it’s about the work–that is, we should not be taking offense at criticism, but taking feedback that drives us to better designs for our users. I’ve been saying it a bit more lately, and Peter Merholz mentioned it a few years back: The crit–being very critical of our designs, beating them up, taking no prisoners and attacking them, these are the things that will make our designs better in the end. We also get to be the gatekeepers of what we do with the critiques, but there’s a lot of value in even the most negative of comments. We’ve got to be able to face those head-on, and get to the point to where we request, if not require, the feedback prior to putting anything in front of a user or a client.

What advice would you offer others who are just beginning to tackle user experience design?
I believe that all user experience designers are “rotten with imperfection”–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty “rotten with imperfection”, themselves.

Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.

Tackle the things you’ve not done before–Robert Hoekman, Jr. asked me what I think “we” are, and I said, “adaptable”. User experience designers need to be just that–it’s a young field. There’s always going to be something you’ve not tried before. Dive in. Fail, fail well, and hopefully fail in the right direction, but don’t stop asking questions and don’t stop learning from your mistakes.

Oh, and get involved in the user experience design community–the Information Architecture Institute, Interaction Design Association, UX Net, Usability Professionals Association and a whole slew of UX Book Clubs are all great organization and are all continually looking for volunteers to support their efforts. Volunteering is a great way to get experience and work with some of the top minds in the field. I can assure you I wouldn’t be where I am today without them, and I doubt I would have found my way to writing a book without being involved.

###

A Project Guide to UX Design: Why We Wrote the Book

This is the unedited, unabridged version of what started out as the introduction to the book, but a lot of it got edited out–it made sense to do so, but I think the story is worth telling. –Russ

I’ve been a mentor for the Information Architecture Institute for a couple of years now, and I started to notice a pattern (go figure) amongst the people that I was helping.  Most were either in positions where they were having difficulty landing jobs or they were not aligned with the expectations of prospective employers.  Some had outstanding education, but not always enough practical application of their UX design skills in a project-based setting to help them find ways to become engaged.

Then, I attended the Information Architecture Summit in 2008 and met a lot of new people, including a few people who stopped by the IA Institute’s Mentoring Booth.  The same themes seemed to resonate.  As I spoke to more and more people, it made sense to me that a book like this could be useful to many in the UX design field.

While at the IA Summit, I skipped a session and attended a focus group-like session with Lou Rosenfeld (Rosenfeld Media) and Kevin Cheng to discuss Kevin’s upcoming book “See What I Mean” that will teach you the process of using comics to communicate ideas.  My mind kicked into overdrive and I recall sitting there, trying to add value to the conversation while trying to jot notes onto my phone for future reference.

As is usual when people return from a conference that they got a lot out of, I returned back to Chicago exhausted—and fully energized and ready to take on the world again.  I reviewed my notes and I started creating an outline of what the project process has looked like to me over the years.

Out of the blue, either Carolyn Chandler or myself sent an email to the other, and the topic of my outline came up.  I shared it.  Carolyn sent a response with her own views and opinions.  The outline was revised.  Then descriptions started being created so that the outline made sense to us—and to other people who were kind enough to review what we were creating. Eventually—and by eventually, I mean a few months into the book with Peachpit—we came up with our final outline that became the book that is in your hands today.  Instead of trying to tackle the project alone, I found a very willing and capable co-author who was up to the task.

It was clear to me that Carolyn and I had a degree of overlap and very clear areas where one had more depth and focus than the other.  As you’ll see from the chapters, it was clear to us who fit where.  We set out to create a book to help you move through many of the steps of the project process, including some additional information to help you understand just what the heck the project process is, and a few other morsels that should help you if you are setting out to do this on your own as an independent consultant or a freelancer.

As you’ll see in many chapters of this book, we’re not trying to be everything to all people.  You’ll also see that we’re trying to provide you with the core information and knowledge that you should have to perform many of the duties you’ll be assigned as a UX designer.  You’ll see that beyond our own examples, we’re quick to provide you with examples that help you identify ways to jumpstart the basic materials and allow you to mash-up the information and create something newer, better, or even more suited to your own purposes.

We hope that we’ve done a decent job of articulating that this is a pretty good project approach toward UX design based upon the collaboration of a couple of people who received input from other people to get to where we are today.

We’re nothing, if not constantly trying to learn and improve <whatever we do>, with each iteration.  It’s why, to a degree, we’re in this field.

Welcome to “A Project Guide to UX Design”.

(Coming in March, 2009 on Peachpit Press’ Voices That Matter series)

(Check out the Facebook Group, too!)

Remembering to Think About It, Giving Back to It

I’ve been very fortunate of late–I was chosen by SXSW (South by Southwest) to present a Core Conversation on the topic of “Friendship is Dead” with David Armano (It was originally submitted as a panel with Bill DeRouchey, Matthew Milan and David Armano).

I’ve been very lucky in that I was also voted by the membership of the Information Architecture Institute to serve on their Board of Directors, of which I am the Director of Events and Marketing. Why I bring this up will make more sense in the next paragraph, I promise.

When I was chosen to speak at SXSW, one of the first things that came to mind was if there was a way that I could help support the IAI membership, so I asked Hugh Forrest if there was anything that could be worked out between the two organizations.  It turns out that there was something that could be worked out, and SXSW has provided the IAI with 2 free passes to the Interactive portion of the conference in the form of a scholarship that you can win by answering some questions.

You can enter to win one of these scholarships by answering a few easy questions in essay format online at:

http://iainstitute.org/en/learn/education/sxsw_scholarship.php

This is a pretty serious opportunity! SXSW is pretty commonly known as one of “the” conferences to attend–and this will be my first one to attend, and I’m pretty excited about it!  You don’t have to go to see me to win (although if you win, I’d enjoy meeting you while we’re in the same place!), but it would be great if you sought out some of the folks from the IAI that will be there:

• Journey to the Center of Design – Jared Spool
• From Freelance to Agency: Start Small, Stay Small – Whitney Hess, Jeffrey Zeldman
• Social Patterns and Antipatterns For the Win – Christian Crumlish
• Wireframes for the Wicked – Nick Finck & Donna Spencer
• Friendship is Dead – Russ Unger

(And if I’ve missed anyone, please let me know so I can add them!)

Okay, so that’s really cool stuff, and I’m really excited that the IAI is able to do this and that a couple of deserving people can go see something cool that they wouldn’t normally get to do. That’s awesome!

But…

The big point here is this:  If you belong to an organization and you are fortunate enough to find yourself in the position to attend a conference, put on a conference or know someone at the conference, or any other event or occurrence,  just take a moment to remember that/those organization(s) and see if there is a way that you can bring something back that could benefit other people who may not be as fortunate as you, me or anyone else lucky enough to attend.

The worst thing that can happen is that you can simply be told “No”. That’s not big deal–it’s something that was never yours to begin with.

But! If someone says yes, then there is opportunity! There is a chance you can help someone get more out of their membership–but more importantly, more out of their career.  There is karma galore, and maybe that’s not your think, but goodwill has a pretty good way of finding its way back to people who are giving of it.

Some of the people I’ve come to know the best over the years and I’ve learned to count on, seek out for advice, rant and rave to or just shoot the breeze with via a late night IM or Skype session, I’ve found through the IAI and IxDA.

I don’t think that’s any small amount of coincidence.

And I’m working to find new ways to give more back–for all of us. Giving back on my own would be a bit selfish–I’d love to share that awesome feeling that I’ve gotten just from being able to put together a scholarship that people can take advantage of.

The really cool part?  Just yesterday I got an email from someone else interested in this scholarship business–interested in helping us provide more scholarship opportunities.  Other people are seeing the benefits for their events, as well as the communities that we’re all a part of!

That’s just a little bit more of the awesomeness that is snowballing out of risking a simple question.

So please, whenever you hear of an event, or an opportunity to help someone else out–even generally speaking, but especially for our various communities within User Experience–remember the organizations and the members who could benefit from any event–small, large, local or across the globe.

All of these organizations help provide community and opportunities to connect with other professionals, mentors, people with similar passions, people who can help you solve problems and even communities where you can find your place.

It’s easy to forget that, especially when you’re paying a membership fee and you may be inclined to think that someone else is paid to do that.  In the case of the IAI, I can tell you with sincerity that we (board members, volunteers) are not paid.  I’m pretty certain that the fine folks on the Interaction Design Association (IxDA) board of directors are not either. I’m not putting that out there because I feel that I deserve pay or any other sort of reward.

Far, far from it.

If anything, I feel as if I am the steward of a role for an organization that has given me so very much–from a great community of professionals that I often believe are so far out of my league in this industry to some of the same people who I’m fortunate enough to call “friend” and “mentor” or “advisor”.  I have a global group of connections–there are few places that I could travel to without feeling as if there is someone nearby that I know and could meet with for coffee, dinner, or just a great conversation.

That, is fortunate. Oh–and if you’re in these organizations, you, too, are fortunate. This greater community of User Experience professionals are so very helpful, even when they’re wildly busy. They’re passionate about what they do, about the growth and maturation of the field, and they’re willing to lead by example and impart their knowledge and wisdom to anyone who is willing to ask for it.

That, is something I cherish and intend to do whatever I can to try and help foster and see that whatever stagnation may be happening comes to an end. We have so many tools available to us–any of us–that breaks down the distances between us.  Tools that help us create communities that are tighter, closer-knit than ever before.  I think 2009 will be a year of exploring and finding the tools that fit and bringing people closer together, helping them no longer be islands. I hope so. I’m going to do my best, which probably involves losing a bit of sleep, to see that it does happen–but it’s worth it, and it’s fun to tinker and have a group of people who are willing to do that with you.

Gosh! I think I just claimed that it’s fun to find failure with a group of like-minded folks.

Will you help find failures with me?

(Imagine how awesome the successes will be!)

Do We Really Need Associations, Anyway? Do They Need Us?

Within the past few weeks, I’ve noticed a lot of things happening around me that have made me wonder about the validity of professional associations of sorts, and if we really need them.

In general, I think the answer is “yes”, but mostly, I have to wonder if the add-on to that is “but for how long?”.

I’m not going to pretend that organizations like the IAI (full disclosure: I am on the Board of Directors) and IxDA haven’t helped me, personally, make many of the social and professional connections that I have today.  But, that was before.

Before all this social network stuff sort of just asploded in our faces and made everything so intimate, public and NOW NOW NOW!!

I’m grateful for these organizations, actually, as long as they work.

So, to answer my questions, I’d say the answer on both parts is:  YES

But the time is critical for them, I fear.

BUT… I think both need to evolve a little in order to find the right way to keep it all under the same roof.  There’s no problem with people owning initiatives, and it’s awesome that people can, over the course of a holiday weekend (in the US, of course) crank out 110% awesome.  The world wants things RIGHT NOW, and that makes waiting even more difficult than Tom Petty ever imagined. Organizations love to talk about and hate their red tape and people love to talk about and love/hate their organizations response times and excuses of the red tape.

It kind of stinks. But, it’s also a reality.  There’s got to be a way to make things happen and get organizations and “their people” all engaged, enabled and empowered to “get stuff done” so they can meet in the middle. There’s got to be some sort of an open framework we can create where people start running as fast as they can and as fast as they want with great (or not great, half-cocked, hair-brained) ideas and make them work for both in a way where both reap the rewards.

I’ve watched as people have identified a number of reasons why events should be near them (and sadly, watched while even less than Pareto would be happy with identified themselves as those willing to take part in the preparation and organization of such things), griped and/or yelled and/or bullied about certain attitudes and approaches to different locations and even, I’m sad to say, as people have thrown up their arms and politely asked, urgently requested and all-out yelled and hollered their requests for assistance.

Unfortunately, I watched those requests get sent, and then watched forward motion get made without support.

In fact, over the course of a holiday weekend in the United States, I watched Steve Baty take his half-baked “UX Book Club” idea and start to bake the hell out of it with his peers–many he’s never met, and some he may never meet in his life.  Will Evans and Andrew Boyd jumped-in to help, without any real call for support and they helped inject more excitement and energy into the project.

They organized.

They plotted.

They schemed.

(Admittedly, I got involved, thumb-tapped away on my iPhone as furiously as I possibly could and tried to keep up from the remote reaches of the inner-midwest USA)

They found new ideas from their existing ideas.

They created new ideas–blew them up to bigger than better than any one of them had dreamed-up before.

Mountains were made out of idea molehills, and frankly the whole world looked a helluva lot better from a “wow, that’d be really kick @$$” perspective.

They used the hell out of the back-channel to get people active, excited and to make sure they were missing as few opportunities as possible while engaging as many people who could help them.

They did this without the assistance of associations, organizations, fax machines, the USPS or DHL delivery service.  The did this without worrying about whether or not the location was one that suited everyone.

They did this because they love what they do, they love being active and they have heart, soul and no real spare time to donate to their communities, but they figure they can give up an extra hour of sleep a night to make something worthwhile.

How come so few people want so much but can’t come up with the same type of inertia–if I tried to stop Steve right now, he’d plow through me like a Mack truck going over a puddle.  This thing is happening!

And it’s awesome.

But “they” own it. That is, there is no owner beyond this collective of unorganized people who decided that their locations could read books once a month.

They DO need the support of organizations–organizations can help them with (perceived?) purchasing power, greater reach, and the potential for more opportunities and growth beyond these local book clubs.

I mean, if someone has the gusto to pick up a book and read once a month, maybe they also want to sit down once a month and watch a presentation on <something> or they want to grab a beer with others and talk about <something> or they want to schedule their own “camp” type of thing.

They DO need organizations. As Marc Andreesen says (courtesy of Christina Wodtke), “Organizations are GREAT distribution channels.” (okay, so Christina clarified this below, but I think it still stands)

Hell, they’re a great place for like-minded people to get together and change the world, rattle the status quo and shake the foundation of just about anything they set their minds to.

Organizations DO need them-these people are THEIR leaders of TODAY and TOMORROW.

One can do without the other, however. One can create the other, however.

One SHOULD inspire, engage and activate the other.

My point is that I think a lot of us get frustrated–I know I have, and I do–and we forget that these things all really do have connecting points and dependencies.

Most of us work in the User Experience space (if you’re reading this blog, at least I think you are)–you/we should all be connecting these boxes and we should all be wanting to solve these problems. We should be taking advantage of this “whatever-point-oh” web/world that we’re in and FIND NEW WAYS to be excited and energized and CREATE SOMETHING BETTER.

Because if we don’t, someone else will.

Will you?

I will.

In the upcoming weeks–nay, days, I will be sharing my initiatives for 2009 as a member of the Board of Directors of the Information Architecture Institute. None of these are impossible to achieve and all of them are valuable and will be worth your time if you choose to participate and/or lead these initiatives with me.

I can’t do it alone, and I want your help.

And you can make my ideas better. More awesome. More YOU. Oh. My. God. Think of how cool that is to see a seed turn into a tree right in front of your eyes and/or from the work of your own hands!

There are so many opportunities for us–from having fun to getting really dorky-technical.

It’s there. If someone hasn’t thought of it–and even if they have–pick up the idea torch and give it a try.

There are big things to be accomplished in 2009, and there are all types of leaders needed–in organizations and in the world at large.  Organizations always need more leaders and volunteers and will present you with opportunities you’d never dreamt of.  If an organization cannot or will not support you, challenge them–better yet, challenge yourself–and start building something great, and present it to them.

Don’t just BE the change you want to see…

CREATE the change you want to see.

Friendship is Dead – See You at SXSW! (Core Conversation)

Way back in May I started noodling with the notion of a panel for SXSW in 2009.

I’d say a few thousand people started noodling with the same notion, and then about 1300 of us took the plunge and submitted panels and topics to the Interactive part of SXSW.

My panel topic was “Friendship is Dead” and it is meant to be an exploration of how the word “friendship” came to be and around how our online social networks have begun to erode away at what friendship has meant. Friendship has become increasingly NOT dependent upon location and has odd sort of ways of being defined now, and it seems that the word itself gets tossed around loosely as a noun or a verb (She’s my friend, Friend me on Facebook and I’ll add you) and that once ever-valuable handshake seems to be dying away.

On the submission, I wrote:

So what is a friend anymore? Is it a checkbox or something to collect? Have social networking tools diluted the meaning of “friend” to be someone to add to your collection? Or do these tools allow you to connect with people you’ve never met before? How does friendship differ offline and online?

And, it apparently was not picked as a panel.

They selected somewhere around 200 of us in three different rounds.  I received the first two rounds of rejections, but never really noticed that I didn’t receive the third–I just noticed that I did not make the cut when the last round was posted.

However, on November 25th around 1:30p CST, I was just returning from lunch and got an email that pretty much knocked me on my rear end. Here’s the (minorly edited) email I received:

Hey Russ,

Greetings. I hope that you are well and that you are having a great November. Any big plans for Turkey Day?

As you are probably aware, we received more than 1300 panel proposals for the 2009 South by Southwest (SXSW) Interactive Festival. Most of these ideas are extremely impressive in their analysis of current (and future!) issues in the new media landscape. Unfortunately, we only have the physical space at the Austin Convention Center to host about 200 of these proposals.

To this end, we really like the “Friendship is Dead” idea that you submitted. While the panel program is now pretty much full we would very much like for you to present this idea as a Core Conversation.

WHAT IS IT?
Like panels, Core Conversations last for 60 minutes. What is different however is that Core Conversations remove the traditional speaker / audience interface. Instead, imagine one person in a chair (you) surrounded by 30-50 attendees who are intensely interested in your topic. Your role here is less to give a presentation and more to direct a conversation (as the title implies) about the topic at hand.

VERY POPULAR IN 2008
Introduced last spring at SXSW, Core Conversations proved to be an extremely popular part of the event. But, don’t take my word for it. This is what Scott McDaniel of SurveyGizmo says about the Core Conversation he led at the 2008 event: “We were blown away by our attendance at GTD for Startups. We counted about 50 people there and most off them stood for the entire session. Because it was more intimate than a panel, our crowd really interacted with both questions and their own tips. We felt even we learned a lot from the session. If you have a good topic people care about, you’ll get both a great turnout and a great discussion.”

WHAT NEEDS TO HAPPEN NOW
If you want to be a part of the Core Conversation program for 2009, then please respond to this e-mail ASAP with a simple “Yes, I’m on board to do a Core Conversation.” At that point, we will get you a little more information on this program, as well as send you comp information.

As always, please fire away if you have questions.

Best regards,

Hugh Forrest

SXSW Interactive Festival
March 13-17, 2009
Austin, TX

http://www.sxsw.com/interactive

So, uh, yeah.

That is, “YEAH!!”

I’m still a bit taken aback by even the remote consideration for such a thing, but I’m excited as hell about it.

The Core Conversations at SXSW appear to be something that has growing interest, and while it does not allow me to hang out with all of the insanely brilliant panel members I had selected to work with, it still allows me to talk about a topic that I think is growing more and more relevant. While I will miss my partners in crime: Matthew Milan, Bill DeRouchey & David Armano (this just in! David & I will be unveiling our Felix & Oscar routine together!), I believe that the topic is relevant and will spark some great conversation.

If you’re at SXSW, I hope you’ll join me us.

If you’re not at SXSW, I’m nearly 100% positive that we’ll find a way to have a little fun with this and engage as many people around the world as possible.

An Opportunity for Twitter, Recognized as Aching Mothers Band(wagon) Together

I swore that I would not jump on the Motrin bandwagon myself and talk about how awesome it is that all of the moms came together to rally against the big bad advertisement.

So, I won’t.

Most people are observing the groundswell, sharing the videos, talking about how powerful Twitter is, and the voice of the consumers really is.

I say that’s only partially true, and to be honest, the voice of the consumers was only effective to a point–and then largely ineffective.

Yeah, I said it.

I think the voice of the “Motrin Moms” did a great job of “getting their way” and getting the advertisement pulled.

And Motrin did a great job of saying, “We heard you” to a select handful of people who are a small margin of the users of the web, but who have the power of Twitter, the blogosphere–and may, or may not, actually sell a few of those damned slings that seem to get everyone so riled up to begin with.

But, as Gabby Hon poetically said:

“Okay motrinmoms, now that you’ve “won”, so what? What did you honestly achieve via your twitter tantrum?”

Anyone who’s dug a little deeper into this blog will know how much I love the “So What?”, so I’m totally hearting what Gabby’s saying.

Michael Rivera takes things a step further and makes suggestions (which, by the way, seem to be in short supply out there–lots of criticism, but few people trying to be part of the solution) for what Motrin could do:

Build the Motrin Mom’s Advisory Board

Own the idea of “mommy ergonomics”

Co-brand with a baby sling manufacturer and send out free, and branded, baby slings to all the offended twittermoms, with an invitation to join the Motrin Mom’s Forum.

Good, solid suggestions–for Motrin.

In fact, I’ve been saying all day that this whole fiasco is a brilliant opportunity for Motrin!

I mean, OMG! Like, thousands of “Motrin Moms” all started twitter-screaming at the top of their lungs that this is ridiculous! This is hurting my feelings! Motrin doesn’t get moms!  Slings are totally FTW!

All. Weekend. Long.

Oh–for an ad that was released on September 30th of this year, for what it’s worth.

Somewhere out there, one rather vocal–and rather popular–twitter/blogger/etc. social mom got her feathers ruffled and shared those feelings outward and the pond rippled from there.

But, as Gabby says:

So what?

This is where the Twitter opportunity comes in to play.

The joke I made today about all of this to Cindy Chastain was:

Twitter was great to allow them to bully and megaphone their way into getting attention–from Motrin to the New York Times to David Armano, Jeremiah Owyang and anyone else who could catch on.

Good for them.

Bad for Twitter.

The reason this is bad is because this group of “Motrin Moms” had a somewhat collective voice–they were all pissed off. Most likely, this was all for similar reasons, however, there appeared to be no true leader identified–regardless of who posted what first to uncover this egregious ad that had been out for nearly 1.5 months.

They had no Jesse Jackson of their own.

They had no single point of contact to make some demands, to stand up as an organized mob and get more than just an ad pulled down.

So, to a point, they achieved an unknown–yet mutual–objective. But, now, they go away.

Fade…fade away…

(Oh, and thanks for all of you standing up and providing Motrin with an idea of who all the right people are to talk to–seriously, you just made it really easy for them, and I would personally relish that opportunity if I were them!)

So What?

So, Twitter, your opportunity is here. Allow the disorganized mobs to organize. Allow them to find their leadership and voices and share within their sub-communities inside of your Twitterverse.  Allow new communities to form, grow and thrive with focus and purpose.

Heck, I bet you could even make some money at it.

How To Stay Up When The Chips Are Down (You Know, When The Economy Stinks)

I think that the state of the world right now is the scariest that I’ve seen it since that whole post 9/11 bit.  At the same time, it’s very exciting; there’s a world of opportunity in front of us, and if I had the stones, I’d be starting my own business.

But my stones aren’t really the important topic at the moment.  In times like these, people are anxious and often stir crazy. It’s easy to be frightened and be concerned about the next bit of bad news–which, thanks to the media, it’s always just around the corner or one CNN alert away via your favorite medium.

But I’ve been through this before, and while I will admit to my own concerns, distractions and sometimes all-out fear, I learned a lot from the last time and I think there are a few things that are useful to hold on to when you start to get caught up in the crazy times around us.

Without further delay, I’ll share some of the things that I do to fight of the the crazy, battle the negative and stave-off defeatist feelings:

• Network - Get in touch with your colleagues and peers.  That can be via a mailing list (and in my opinion these are still valuable, allow you the opportunity to lurk-and-learn and participate), through LinkedIn connections you’ve fallen out of touch with, or by simply attending an event.
• Go to Events – Go to events. Someone is always hosting some sort of an event from MeetUps to TweetUps to IxDA local events to David Armano streaming a ride in weiner mobile. Things happen and you should find a way to attend.  And if you’re not finding something, then…
• Plan an Event – That’s right, plan an event yourself. There are plenty of organizations looking for volunteers, many would love to have a local presence in your community if they do not already.  And if they do, get in touch with the local planner–that person would be happy to have your assistance, as this type of effort is often thankless.  Many places are starving for an unconference or a BarCamp (and if you’re interested in something like that in the Chicago area for, say, January/February/March of 2009, then get ahold of me as I have something brewing!).  Just dive in with both feet, ask a lot of questions and start to figure it out.  You’ll feel better about yourself, learn a lot and meet new people.
• Volunteer – See above, but don’t stop there. There are plenty of organizations in your community that could use your help–not just professional groups.  Deliver some meals, serve food, canvas an area for a cause or help build a house.
• Be a Mentor, Get a Mentor – There’s a good chance you’ve got some experience that you could impart to someone else and that could help them immensely.  Do it.  Get involved in a mentoring program (like the one at the IA Institute!) and give back a little–even if, if not especially if, the chips are down.  This is a great way to earn some karma and add to your balance.  Also, don’t forget to get a mentor of your own–I can think of several people that I consider mentors, many of whom are peers, as well, and they’re invaluable.
• Get Involved in Pro-Bono Work – It’s no time to sit on your duff and do nothing. If you’ve got skills, apply them. So, if there’s a Habitat for Humanity that could use some of your carpenter skills, get up and do it.  Take pictures, add it to your resume and discuss it as part of who you are. If that doesn’t work, find a non-profit organization or cull CraigsList to find someone looking for assistance that would utilize your skills and talents.  In some cases, you may actually get paid. In all cases, you’ll get experience and you’ll keep yourself busy.
• Get Involved in Communities – This may seem obvious, but it’s an easy thing to do. This can be online or offline–from Mom’s groups to a Facebook group for like-minded people to setting up your very own fan club for David Armano.  It doesn’t matter what it is–either get involved or get to creating and evangelizing and getting others involved.
• Update Your Work Examples -There’s no time like the present to get your stuff together. I know far too many people who wait until a few days after bad news to update their resumes and their samples of work, and frankly, that’s just a little too lazy than anyone can afford to be right now.  Don’t wait to find your next gig or job because you’re not prepared; every day you lose is a day where someone else is applying for your next dream job (or getting through crappy times job, whichever).
• Go Out to Dinner at Least Once a Week -This is a big one. I was unemployed for a healthy 6 months many years ago (and by unemployed, I mostly mean self-employed, project-to-project, little stability) and it was horrible. I’d wake up when my wife got ready for work and I’d surf the world all day, refreshing job boards, applying for things out of my league and getting fairly stir crazy.  We adopted a policy of going out at least once a week for dinner–often these weren’t fancy places, but at least a step up from McDinner.  This gave us something to look forward to and often was the hinge pin to getting me to shower.  Just saying.
• Spend a Little Money Once in Awhile -Yeah, I know, that’s hard to swallow. But do it. Buy yourself the video game or go to a movie or something similar to that. You don’t have to go buy a brand new MacBook Pro, but at the end of the day, $50 is not going to make or break your success in surviving turbulent times.  It just isn’t.
• Plan How to Run Your Own Business -You’ve probably thought about this for a long, long time anyway.  What would I do if I were the boss? Figure it out. Write it down. Ask friends and family for input, sketch the office layout, research the cost of rental space (if needed), figure out what kind of equipment you’d want/need…
• …And Design Your New Business Cards – Why not? It could be a little frustrating, but it could be fun. If you’re really serious, get ahold of the folks at crowdSPRING and invoke the awesome power of crowd sourcing to find you a bunch of logo options and then start dinking around on your own (or with their help) and put it all together. It may be something you can start doing today, and it’ll give you a rush!

Certainly, these aren’t the only things you can do, but these have helped me in the past.  They’ve helped me retain my sanity (if not my marriage!) and they keep the wheels spinning.

It’s not easy to do anything when there appears to be doom and gloom at every corner. Put one foot in front of the other, don’t be afraid to fail and keep moving. You’ll be fine, really.

We all will.

Do you have some tips of your own? Please share!

My Name is Russ. I’m Running for the Information Architecture Institute Board of Directors

And I’m running on a platform with Matthew Milan and Livia Labate.

Over the past few weeks, we have spent a lot of time together working through some of the key issues that we think are real, real important and that are in the best interests of the membership of the Information Architecture Institute.

Unlike many election (ahem, POTUS), this isn’t an “us versus them” thing. We’re not “against” anyone, per se, we’re simply like-minded on things from a high-level perspective and we are passionate about the organization and the members. There is absolutely nothing but respect and appreciation for those who are current board members or who have been board members in the past.

I’d say we would all agree that the IAI has had nothing but a positive impact on us, and we want to give back.

That said, I’m posting, verbatim, my Bio and Position Statement, as submitted for candidacy to the IAI Board of Directors. Here goes…

Russ Unger’s Bio

I have been working on websites since 1993—when there was only Notepad to code with and Mosaic was the only browser around. That was when I found that my interest in User Experience Design and Information Architecture began to flourish.

Since then, I have worked with a number of major brands on large-scale Intranet and Extranet applications. I have also worked off-line, creating unique biometric (fingerprint reader) applications and have been responsible for creating user interfaces for mobile. I have also taught courses in Web and Interactive/Flash Design.

I have been active in our community as an editor for Boxes and Arrows and have recently explored the role of author. In addition, I am currently co-authoring a book on User Experience Design with Carolyn Chandler for Peachpit Press.

I am a mentor for the IAI and have worked with several mentees to assist them in their careers.  This experience has allowed me to revisit and renew my appreciation for people who are just starting out in their careers and what we, as an organization, can do to further support them.

I am the current Event Coordinator for the IDEA Conference.  I have actively pursued and landed several sponsors for the conference through my personal contacts.  I have assisted in identifying various speakers and have encouraged many to become speakers. I have supported the effort for many months and have learned a great deal about the Information Architecture Institute and conference planning and marketing.  This has been a lot of effort—and a lot of fun.  I would like for my involvement to continue beyond IDEA and feel I would be a valuable member to the board.

Position Statement: Vision, Empowerment & Transparency

Matthew Milan, Livia Labate and I are running on a common platform in the hopes of being able to make a more meaningful impact to the Information Architecture Institute if we are elected.

Finally, we strongly believe that the IA Institute should have a clear vision of its role within the User Experience community and more importantly how it contributes to the advancement of the field of Information Architecture. With strong vision comes strong capability, and we have a duty to our membership to provide this role.

The Information Architecture Institute is an organization that our founders and previous boards of directors have built-up and established as one that is well respected. I am constantly reminded of how proud I am to be a part of the IAI every time I meet or engage another member of this thriving community.  My goal is to continue to guide our organization into a long-term future of sustainable growth.

We are at a critical time in our growth and evolution as an organization.  To me, the highest priorities are to establish a more transparent organization with a long-term vision that empowers our membership. We have an incredibly gifted member base, many of whom are very interested in becoming more active, helping to grow and shape our organization.

Moving forward with the doors wide open, it is crucial that the IAI continue evolving as a transparent organization.

IAI members need the ability to become as aware and active within the organization as they choose to be—with ease.  Support can come in ways large and small: through publicly displayed meeting minutes, open-attendance Board of Directors meetings or other methods, such as via Twitter, Directors blogs, etc. An increased transparency of our on-going efforts and activities is something that we can be proud of, and reach out with.

We need to identify new ways to empower our members further by helping them in the field, where it counts the most.  As a dynamic organization of professionals, we do a fantastic job of being at all of the places where we all are supposed to be.  We need to get better at being at the places we currently are not at.

Now is the time to use our membership’s successes to help them open doors into other industries and start reaching out to organizations where the relationships are as untapped as the mutual benefits.

A few introductory approaches to this could include:

• Encouraging our membership to present at other industry conferences; selling is one thing, educating and sharing knowledge on the value of Information Architecture throughout the business world will create true long-term strength.
• Improving upon the established marketing of the organization and help our members “Sell IA”.
• Engaging beyond our members, to the companies who are interested in working with us. These companies need coaching and education that foster understanding common career goals, paths and placement of these roles as pillars of their organizational structure. We can help them “Sell IA” to the companies they work for.
• Expanding IAI outreach to aide and assist the people in our field who are (or will be) new to the workforce. We should start in the college years by speaking to students and counselors.  We need to help them understand what skills companies value, and to help them locate jobs.  We need to coach them on appropriate types of work product and examples to be able to show and highlight experience and growing expertise.  As a mentor, these particular issues strike close to home; many of our members who are new to the workforce are communicating that they are having difficulties finding their first jobs.

The IAI can continue to expand and lead with a clearly defined vision for our future, initiatives to empower our members by providing appropriate marketing, training and tools that meet their needs, and by becoming a more transparent organization that we all have the power to engage and influence.

I hope to be a part of this.

Contact Information
I would be happy to further explore our position in greater detail.  Please feel free to contact me via any of the methods below.

• Twitter:
• http://www.twitter.com/openiai
• http://www.twitter.com/russu
• Join the discussion on Facebook at:
• http://bit.ly/openiai
• LinkedIn:
• http://www.linkedin.com/in/russunger
• I blog at UserGlue UserBlog:
• http://www.userglue.com/blog
• I can be reached via email at:
• russ [at] [this domain]